White’s Oats launch new Activoat high in protein
Tandragee-based White’s Oats, a Food NI member, has launched its new ActivOat
High in Protein range in Tesco Northern Ireland in a deal which will represent a 10
percent growth in its business with the retailer.
The duo range which is initially listed in 29 stores follows the recent launch of two
new additions to White’s Oat based breakfast cereal range- Toasted Oats Triple
Chocolate and Salted Caramel & Pecan Granola and reflects White’s continued
investment to widen the usage and enjoyment of oat-based breakfast cereals,
bringing the health benefits of oats to as many consumers as possible.
Made from 100 percent natural Wholegrain Oats with milk protein, White’s ActivOat
high in protein contains over 8.5g of protein per 50g serving, is low in saturated fat
and high in fibre.
The range consists of two core variants – Original, which contains no added sugar
and Golden Syrup which has been naturally flavoured and are available in a 50g
recyclable pot.
Each portion-controlled pot is ready in just 180 seconds, with the simple addition of
hot water. It has a low glycaemic index (GI) to slowly release energy throughout the
day and provides a quick, and nutritious boost for busy time pressed mornings or to
support your physical activity.
Danielle Mc Bride, Marketing Manager at White’s Oats, said, ‘’We’re delighted to
launch our new range of ActivOat porridge as we seek to support consumers of all
ages and life-stages in having a well-balanced diet and healthy lifestyle. Protein
continues to rank highly among consumer’s priorities when choosing what breakfast
foods to eat with 36% purporting to seek foods high in protein and fibre1. Despite
this, it can be challenging to get sufficient protein into your diet in the morning.
White’s ActivOat high in protein contains over 8.5g of protein per 50g serving and is
also high in fibre to help keep you fuller for longer.’’
Benjamin Mc Fadden, Tesco Trading Manager for Grocery, Household & Pet, said,
‘’We are really proud to champion Northern Ireland’s brilliant food and drink industry
and Whites is a great example of a business helping bring Tesco customers exciting
new and local products.”
‘’The new launch is an important extension to our instant porridge product portfolio
and demonstrates our commitment to the development of innovative products that
support the increasing demand for healthy, nutritious and convenient breakfast
solutions. The instant sachet and porridge pot category continues to deliver a strong
market performance, growing 8% in value over a 52-week period and 5% in volume
over a more recent 13-week period.’’ Danielle continued.
ActivOat High in Protein is available now at selected Tesco stores across Northern Ireland,
RRP £1.35.
