Squeeze Wheatgrass launches new product range to coincide with NI Year of Food and Drink
Squeeze Wheatgrass from Warrenpoint, Co Down which won one of the first Good Choice! Quality Food Awards in the UK has launched its new product range to coincide with the start of NI Year of Food and Drink 2016.
Squeeze Wheatgrass shots were recognized in the Healthy Juice category of the Quality Food awards as one of the very best ‘free from’ and ‘healthy option’ food and drinks available in the UK.
Jacquelyn Stewart from Squeeze Wheatgrass has been producing the 30ml Ready to Drink Wheatgrass shots since 2011. The company has strived to bring Wheatgrass into the 21st Century by working with the Agri Food and Biosciences Institute to develop a method of keeping the Wheatgrass juice in its most natural state without deterioration in flavour or nutrition or the addition of preservatives or additives.
Whilst most people recognize the nutritional properties of Wheatgrass juice, its grassy taste is not to everyone’s liking. Assisted by InvestNI, through its Innovation Voucher Programme, Squeeze Wheatgrass have developed three flavoured Wheatgrass shots unique to this company. Each juice flavour has been carefully selected for the “extra” health benefits it will bring to the Wheatgrass juice. The new “flavoured” wheatgrass shots have a 6-week shelf life.
The three juices which has been added to the Wheatgrass juice are:-
- Beetroot Juice -which has been gaining in popularity as a new super food due to recent studies claiming that beets and beetroot juice can improve athletic performance, lower blood pressure and increase blood flow. Choline is a very important and versatile nutrient in beetroot that helps with sleep, muscle movement, learning and memory.
- Apple & Pear Juice – which contain a kind of sugar called fructose. The benefit of fructose, as compared to sucrose, is that it metabolizes slower and does not create a spike in blood sugar levels in the way that sucrose does. Apples and Pears are a source of phytochemicals of the flavonoid family called quercetin. Quercetin is a powerful antioxidant and many studies have shown how its anti-inflammatory properties can help with a variety of health issues.
- Orange and Lemon Juice – citrus fruits are the sole source of a group of flavonoids called flavanones. According to research published in the August 2008 issue of the “Journal of Agricultural and Food Chemistry,” citrus flavonoids prevent the formation of new cancers by blocking carcinogenic agents, and they lower blood pressure and prevent disease-causing inflammation.
Squeeze Wheatgrass have already secured a listing for the new products with online food market place TheFoodMarket.com whose aim is to only have products available on their marketplace site that contain no rubbish, are made with high quality, natural ingredients and can prove where they come from. www.thefoodmarket.com
The new flavoured Wheatgrass shots are also available to buy online at the company’s own website www.squeezewheatgrass.co.uk and will be added to their existing listing with Yumbles.com, another indie food online store.
