To improve brand awareness of the local flour milling leader and position the company for future growth, Northern Ireland’s only independent flour company Andrews Flour undertook a business growth programme consisting of website re-development and package re-design.

From their base on Percy Street in Belfast, they mill a wide range of premium quality flours for use in both the household and commercial bakery. With 290 years of experience, the advantage of combining traditional skills with modern milling technology, and exceptional knowledge of what the local customer requires has established Andrews Flour as a market leader.

A key part of its progressive strategy is the packaging re-design of the popular Ormo Flour range for the home baker and smaller craft bakeries. This includes Ormo Plain, Self Raising and Soda Bread Flour, all available in 1.5kgs. packets. With that, Andrews Flour aims to improve the customers’ shopping experience, resonate the quality and excellence of the brand and maximise display visibility across the supermarkets in Northern Ireland.

Both Ormo Bread and Flour have an iconic image in Ulster and all home bakers know Ormo Flour can be relied on to give outstanding baking performance.  Therefore, to conserve the supreme quality and taste of Belfast’s favourites Ormo Soda and Wheaten Bread, Andrews Flour continues to supply the finest flour.

To leverage the company’s profile and increase public awareness, Andrews Flour also transformed their website.

Michael Taylor in Andrews Flour said “Our objective was to successfully communicate our promise to our customers. We expertly blend different varieties of wheat to mill premium flours, with our constant focus on satisfying the baking requirements for versatile recipes and traditional Irish breads.”

“Professor Lester Manley and his team in Manleys, the branding house based in Belfast helped us renovate and align the website with our brand and values wrapping it in visual, modern, friendly and wholesome web-design. On the website you can also learn more about the history and key accomplishments, of Northern Ireland’s oldest flour mill”.

The Managing Director of Manleys, prof. Lester Manleys commented: “We are delighted to work in close partnerships with one of the most renowned companies in Northern Ireland and to help them evolve and improve the customer experience both online and in-store.”

Michael Taylor with new Ormo Flour