Belfast Restaurant Week 2013 

It’s back! The city’s second Belfast Restaurant Week, an initiative brought to you by Belfast City Council in partnership with Visit Belfast and supported by DARD and NITB, will take place from Saturday 5 until Saturday 12 October 2013.

The event aims to encourage residents, local businesses and visitors to eat out, try something new and support great Belfast food.

With special menus designed to suit all tastes and budgets, and food events in restaurants and throughout the city, Belfast’s already vibrant restaurant scene promises to be buzzing day and night with food lovers from near and far.

Get involved

We’re recruiting up to 100 restaurants from throughout the city to be part of Belfast Restaurant Week 2013, from family run cafés to gastro pubs and fine dining restaurants.

If you offer a sit down dining experience and are passionate about quality local produce, great atmosphere and top class customer service, then we would like you to be a part of it!

Register and find out more

Participating restaurants must;

offer a sit-down dining experience;

be located within the Belfast City Council area;

have a Food Hygiene Rating of 3 or above (FSA); and

provide a Belfast Restaurant Week menu or event.

Promotional campaign

Belfast Restaurant Week 2013 will be promoted by Visit Belfast from June to October in Belfast, Northern Ireland and the Republic of Ireland and will include:

Advertising – For example TV, radio, outdoor and press advertising.

Website – Dedicated Belfast Restaurant Week section on visit-belfast.com (with 900,000 visits per year) featuring participating restaurants, events and competitions.

Promotions and leaflets – Tactical promotions and early leaflet distribution through 200 outlets.

PR and press activity – Local media, tourism media, food publications, bloggers and press FAMs.

Social media – Campaign and competitions targeting over 100,000 social media followers.

Email marketing – Email campaigns to Visit Belfast members, local businesses, tour operators, press, travel trade and other tourism agencies and partners as well as our consumer database.

Benefits

Participating restaurants will receive;

A listing on the Belfast Restaurant Week section of the Visit Belfast site and an opportunity to promote details of your specific Belfast Restaurant Week event or menu.

Branded Belfast Restaurant Week point of sale display material e.g. window sticker, badges, flyers, Restaurant Week card, and a marketing tool kit to support your own in-house promotion of Belfast Restaurant Week to existing customers.

Email artwork with Belfast Restaurant Week branding which can be used to promote the event to your customer database.

Opportunity to get involved in PR activity, press releases and inward press FAM activity in NI, ROI and GB markets which will feature member restaurants as appropriate.

Opportunity to get involved in Belfast Restaurant Week social media activity.

As well as a discounted participation fee, Visit Belfast members will also receive a listing within our new Belfast Food Guide.

The booklet will be distributed to the local market as well as business and leisure tourists, ensuring that Belfast’s rich culinary offering and eateries continue to be promoted beyond the Belfast Restaurant Week event.

A digital version will also be available on our visit-belfast.com website and Visit Belfast app.

Registration fee

Visit Belfast members: £100

Non-members: £150

If you would like to register more than one restaurant, group discounts will apply to the above rates (3 or more restaurants 25% discount, 5 or more restaurants 50% discount).

More information

If you would like to know more about taking part in Belfast Restaurant Week 2013, go to

visit-belfast.com/brw

You can also contact our Membership Manager, Lindsey Hall:

Email: lindseyhall@visit-belfast.com

Phone: 028 9023 9026

Follow Belfast Restaurant Week

Keep up to date with Belfast Restaurant Week by following:

facebook.com/belfastrestaurantweek

twitter.com/belfastRW