Record deal for Limavady’s Broighter Gold
Broighter Gold, the award winning producer of rapeseed oil from Limavady, has won business with top retailer Musgrave Group that will see its products in hundreds of convenience stores across Northern Ireland.
The contract is the biggest retail contract won to date by the Co Derry farm-based business owned by Richard and Leona Kane.
Broighter Gold’s range of original Liquid Gold and flavour infused rapeseed oils such as Basil, Chilli, Rosemary and Garlic, Lemon, Thai, and Black Truffle will be on the shelves of the group’s SuperValu, Centra and Mace convenience stores. The deal could lead to the company’s oils being added to the group’s extensive network of supermarkets in the Republic of Ireland.
Broighter Gold is the latest addition to Supervalu’s ‘Inspired Range’ of ambient products.
The successful farm diversification company has been cold-pressing and bottling rapeseed oil for over five years, building success on the increasing demand for healthier alternatives to mainstream cooking oils.
The range has been used and endorsed by numerous high-profile chefs, most notably SuperValu’s food ambassador Noel McMeel and has featured on the menu at the White House!
Musgrave NI trading manager, David McMahon, says: “Broighter Gold is a great addition to our ‘Inspired Range’ and is being stocked in our SuperValu, Centra and Mace stores across Northern Ireland.”
Leona Kane, managing director and founder of Broighter Gold Rapeseed Oil, adds: “Winning this deal with Musgrave Group NI is a huge boost for the business and is our biggest retail deal. It moves the company on to a higher level and will give us access to the group’s vast customer base across Northern Ireland.
“We’ll be working closely with Musgrave on an extensive series of product tastings in stores throughout Northern Ireland over the next few months as we seek to support this very important business for us. We’ve already lined many store tastings in the short term and hope to undertake many more this year. While it’s going to be very busy, we are looking forward to working with the supermarkets and meeting a great many more customers. It’s an immensely exciting development for Broighter Gold,” Leona says.
Broighter Gold has won a string of UK Great Taste and Blas na hEireann food awards over the past three years. The product was also won the Flavours of the Neighbourhood, a UK competition launched by the Hotel Indigo Group, part of the global Intercontinental Hotel Group chain, to find the best artisan food product.
The oils are based on oilseed rape grown on Broglasco, the Kane family farm, in Myroe, near Limavady, which is on the edge of Lough Foyle just above sea level on reclaimed land. The arable farm covers 800 acres – 180-are used to grow rapeseed.
The fertile ground grows high yielding crops of wheat, barley, oilseed and potatoes. Ireland’s greatest find of gold artefacts from the Iron Age of the 1st century BC was found on the farm and is now held by the national Museum of Ireland.
In addition to the development of rapeseed oil, the company has expanded into industrial tourism by developing an exhibition centre through the international EconoMusee network that enables visitors to see how the oil is produced and used in cooking.
