NOISY SNACKS ANNOUNCES JOINT COLLABORATION WITH GREENYARD FRESH UK
Partnership will drive sales, distribution and new product innovation
Noisy Snacks is proud to announce the agreement of a joint collaboration with Greenyard Fresh UK. Greenyard Fresh is a worldwide market leader and supplier of fresh fruit and vegetables, flowers and plants, and fresh produce logistics.
Noisy Snacks launched to market in 2018 with its range of Noisy Nuts craft beer inspired peanut snacks in a UK first taking the craft beer trend to a new level of snacking. Noisy Nuts was developed as an artisan peanut kit with flavoured seasonings that pair perfectly with craft beer types. The flavourings help to elevate craft beer characteristics, note and flavour palates within the beers – while the open yourself sachets of flavouring offer a fun noisy tactile experience.
Greenyard Fresh UK is a global market leader of fresh, frozen and prepared fruit & vegetables, flowers and plants. Counting Europe’s leading retailers amongst its customer base, Greenyard provides efficient and sustainable solutions to customers and suppliers through best-in-class products, market leading innovation, operational excellence and outstanding service. Greenyard will assist in supporting innovative NPD launches, packaging development, introduction to the multinational supermarkets plus packing and distribution support.
“I am absolutely delighted to be working with Greenyard Fresh. As an international supplier of fruit and vegetables with sales companies, distribution centres, representative offices and sourcing partners all over the world this represents an unparelled opportunity for growth for the Noisy Snacks brand. We’ve had a fantastic first launch year within the buoyant craft beer market and we are now able and ready to take the brand to the next level. We look forward to welcoming new customers to Team Noisy” – Noel Allen, Noisy Snacks Founder
Greenyard Fresh Managing Director Alan Forrester; “We recognised the energy and creativity of the Noisy Nuts brand and are looking forward to facilitating that excitement and growth on an international scale. Within the early stages of the project we are already investigating new innovative variants and concepts to provide wider category and market opportunities, with retail, food service and on trade intertest expressed to date. We have high aspirations for Noisy Noel and the brand and looking forward to jointing developing the sector.”
Noisy Nuts has been designed to offer the choice in how to season the peanuts. Consumers can pour the whole packaging of seasoning in and shake the pot giving a strong flavour or season as you go to fit with your beer drinking taste.
Noisy Nuts are available in the following five variants:
- Noisy Nuts, Chilli and Lime, pairs with IPA, 85g
- Noisy Nuts, Meaty Beef, pairs with Stout, 85g
- Noisy Nuts, Bacon Jalapeno pair with Porter, 85g
- Noisy Nuts, Pickled Onion, pairs with Lager, 85g
- Noisy Nuts, Thai Sweet Chilli, pairs with Pale Ale, 85g
The Bacon Jalapeno and Chilli & Lime variants being finalist in the “Blas nah Eireann” Irish Food Awards with the former receiving a Bronze Award.
For further information please contact Vicky Hague @ Green Row on 0794 000 9138 or email vicky@greenrow.co.uk
