News

New Crispy Potato Slices from Mash Direct

Mash Direct, a Food NI member, has launched its latest innovation: Crispy Potato
Slices!

This exciting new product is the perfect addition to our award-winning range,
blending the convenience of ready-to-eat food with the irresistible taste and texture
of perfectly crispy potatoes.


Ther Crispy Potato Slices are crafted from the finest potatoes grown on the family
farm, selected for their superior quality and flavour. Each slice is freshly cooked to
achieve a crispy exterior that encases a fluffy, flavourful interior before being lightly
seasoned, making it the perfect addition to your family’s mid-week meal or enjoy as
a tasty standalone snack during the weekend!


Adam Mark, Quality & Innovation Manager, says: “We are excited to finally release
our Crispy Potato Slices to the market after many months of development and
numerous iterations to deliver the finished product we are most proud of. My team
and I believe that this product will not only meet but exceed the expectations of our
consumers looking for quick, easy, and delicious meal solutions made from potatoes
locally grown on our own farm and cooked to perfection.


“Whether you’re planning a meal or in need of a quick, satisfying snack, our Crispy
Potato Slices are here to deliver an unparalleled taste experience. Don’t just take our
word for it, give them a try and let your taste buds be the judge!

“You will be able to pick up a pack in your local Nisa, Spar, Eurospar, Booths and
independent stores this week!