Natural Umber wins Ulster Grocer Artisan Marketing Award
Natural Umber, an award-winning producer of organic apple cider vinegar, has won the Food NI sponsored Best Artisan Marketing Campaign in the annual Ulster Grocer Marketing Awards 2019.
Dungannon-based Natural Umber, a winner of the UK Great Taste Regional Fork for Northern Ireland, won the prestigious award for its marketing drive to grow sales of the cider vinegar which uses a unique fermentation process to maintain the natural sweetness of apples.
Natural Umber was developed by Michael Mackle, whose family have over 50 years’ experience producing apple products. Since launching in late January 2018, Natural Umber has proven popular with the health industry and increasingly with consumers because of its health benefits.
Many people believe it can lower cholesterol, aid weight loss, relieve acid reflux,ease symptoms of arthritis, gout and many more. Unpasteurised, organic vinegars like Natural Umber also contain ‘Mother of vinegar’, a naturally occurring by-product from the fermentation process. ‘Mother’ is a complex structure of bacteria and enzymes, believed to bring enormous health benefits.
Food NI members also won a string of major awards at the annual event, the most important in the local retailing and food processing sectors.
Dale Farm was named Best Brand Marketing Award winner for its campaign to increase sales of its ice cream. The company, Northern Ireland’s leading dairy processor, also lifted the Lorraine Hall Young Marketer Award, sponsored by Forest Feast in Craigavon. Dale Farm’s Claire Hall was named winner of the award.
Mash Direct, the Comber-based producer of vegetable sides and convenience meals, was named joint winner of the Best Marketing Campaign for its successful Peter Rabbit promotion. It shared the award with Hovis Bakery in Belfast.
Best Export Marketing Campaign award was won by Punjana Tea in Belfast for the success of its Thompson’s Special Every Day Tea. Punjana is the household brand within Thompson’s Family Teas.
Best In-Store Promotion was awarded to Henderson/Eurospar.
The influential awards recognise and celebrate excellence across Northern Ireland’s grocery sector.
Held as part of the annual Ulster Grocers’ Ball, the highlight of the industry’s social calendar and GroceryAid’s leading fundraiser, the awards are always hard fought, highly prized and well publicised across our parent company INM’s many media
outlets.
