Glens of Antrim Potatoes
Based in the rural Glens of Antrim, this family run business has built up a reputation for quality, freshness and heritage over the past 40 years. It now employs 65 people full-time.
As a business, Glens of Antrim Potatoes continues to develop – adapting their offering to meet changes in market trends and consumer demand – and focusing their efforts on expanding their product range through a variety development programme.
Provenance is at the heart of the business and the company works closely with suppliers across the island of Ireland. This commitment along with Glens of Antrim Potatoes’ efforts to educate consumers on the various varieties, tastes and uses for their range through on-pack and in-store messaging sets them apart from their competitors.
In line with changes in market dynamics and consumer trends, Glens of Antrim Potatoes has developed an extensive product range and is at the forefront of ongoing product development. Their marketing strategy focuses on continuing to make potatoes relevant for all generations; to promote their health benefits, versatility and varieties and to reintroduce and reinvigorate heritage brands like the historically important Lumper.
