Jawbox Gin Travel Retail Exclusive listed at Belfast City Airport
Jawbox Gin has secured a listing with the global travel retail company Dufry, which will see the listing of the brand’s travel retail exclusive Export Strength Gin available in the travel retailer’s World Duty Free store at Belfast City Airport.
Containing a higher ABV than other products in the range, Jawbox Export Strength is bottled at 47% ABV and is triple-distilled to give the liquid a smoother profile. The higher strength liquid is a more intense expression of Jawbox Small Batch Gin and is perfect for cocktails. The bespoke bottle has been designed to further enhance its visual impact and individuality on the travel retail shelves, with a sleek black matt finish.
Jawbox Export Strength Gin has been developed in homage to the brand’s Northern Irish roots. Belfast is a city renowned for its innovation and history and the inspiration for Jawbox Export Strength comes from the city’s Victorian golden age when it was a global manufacturing powerhouse, importing and exporting goods from around the world. The name ‘Jawbox’, as many locals know, comes from the nickname for the famous Belfast kitchen sink, a lasting symbol of the city’s great industrial heritage in the early 1900s. A lot of laughter and craic was heard around the Jawbox. It still is.
The Jawbox Distillery is located on a 300-acre 16th century estate where much of the grain for the spirit is grown and harvested. Jawbox Small Batch Gin is triple-distilled very slowly in traditional copper pot stills and in small batches using a unique combination of 11 carefully selected botanicals. Most of these are ‘steep and boil’ and the final three botanicals are put through the vapour extraction method to preserve their delicate flavour and aroma.
The award-winning Jawbox Gin is distributed by Kirker Greer Spirits. John Soden CCO of Kirker Greer Spirits said: “We are delighted to partner with Dufry on our Jawbox Gin brand and see it available in their World Duty Free stores in Belfast City Airport, in the brand’s home country. We have seen distribution for Jawbox expand across Europe and Australia, but we haven’t forgotten the importance of our local market. The Belfast City Airport listing will allow Jawbox to be visible to thousands of visitors and the exclusive bottle will be an attractive offering. We look forward to working with the team at Dufry and building upon the success of Jawbox across this channel over the coming years.”
Aisha Dad, Dufry’s Category Manager for Liquor in the UK said: ‘’We always strive to offer our customers the best possible shopping experience. Listing Jawbox Export Strength Gin allows us to promote an award-winning local product, which is always of interest to our passengers. The bottle has great on-shelf presence and the fact that it’s a unique and exclusive line is an added bonus. We look forward to offering it to our customers from April.’’
Dufry has more than 60 years of travel retail experience – just one of the factors that has contributed to the company’s successful position today as one of the leading travel retailers worldwide.
