Asda Spooky Snowballs to be huge Halloween hit for Howell House!

Asda are readying themselves for a frightfully good Halloween as their ‘Chosen By You’ brand launches new product “Spooky Snowballs” into 350 stores across the UK. The delicious treat, made by Howell House, a division of Northern Irish company Irwin’s Bakery, is a special Halloween version of the local bakery’s massively popular “Snowy Joeys.”

David Quigg, local Buyer for Asda NI said, “Only products which have been tried and tasted by consumers get chosen to become part of Asda’s ‘Chosen By you’ range and our new Spooky Snowballs are going to be a massive Halloween hit all across the UK – just as our Snowy Joeys and Jammy Joeys have proven to be.”

Chris Moore, National Account Manager for Irwin’s said, “We’re delighted that the quality of our snowball range has been recognised again. We’re hoping to sell up to 100,000 packs of our delicious Spooky Snowballs in the run up to Halloween and Bonfire Night. Priced at just £1 per pack they’re perfect for munching on beside the bonfire or while watching the fireworks!”