White’s Oats raise the Bar with new soft-baked Oaty snack
White’s Oats raise the Bar with new soft-baked Oaty snack
White’s new Oaty Bars are the latest product innovation from Co. Armagh based company, White’s Oats.
High in fibre with no additives, flavourings or preservatives, White’s Oaty Bars are made from just five, all-natural ingredients.
Available now in Tesco, Spar and Vivo stores across Northern Ireland and will be available in Bob & Berts coffee shops in early 2025.
Co. Armagh based White’s Oats, Ireland’s largest oat miller and cereal producer, is entering the ambient on the go snack category with a new soft-baked Oaty Bar made from its award-winning, high quality Irish oats.
The new product sees White’s first major launch into the healthy snacking category, catering for the evolving needs of its consumers. Offering a tasty and wholesome snack experience, the bar is ideal for consumers looking for an oats-on-the-go offering.
Speaking on the launch Danielle McBride, Marketing Manager, White’s Oats said:
“At White’s we are committed to providing high quality products that deliver on nutrition and taste and suit our customer’s busy lifestyles. Our new Oaty Bars are made using all-natural Irish butter and contain over 50% wholegrain oats, making it easier than ever to enjoy a great tasting, naturally energising snack that will leave that hungry feeling fading fast.
“Each bar has only five, all-natural ingredients, with no additives, flavourings or preservatives. It’s the perfect choice for those rushed mornings, as a mid-morning boost or an afternoon pick me up.” Danielle continued.
Available in a 45g Bar, containing 196 calories and over 3g of fibre and protein.
Sold in a single pack, White’s Oaty Bars are available now in Tesco, Spar and Vivo stores across Northern Ireland. They will be launching in Bob & Bert coffee shops early 2025.
