Moy Park and Pilgrim’s Food Masters take to the Road
Moy Park branded products will be distributed and stocked across Independent stores throughout the Republic of Ireland thanks to an ongoing partnership with Pilgrim’s Food Masters.
Following Moy Park’s successful launch with Pilgrim’s Food Masters Northern Ireland direct to store team in January 2023, the brand has since joined forces with the Republic of Ireland team, which will further build brand presence and distribution in the Irish market.
As well as being Ireland’s number one chicken brand, Moy Park is a top 15 UK food company. Its parent company, Pilgrim’s, who also owns Pilgrim’s Food Masters is one of the world’s largest high-quality food producers and leaders in global food innovation.
The Pilgrim’s Food Masters direct to store team covers eight different routes in Northern Ireland and twelve routes in the Republic of Ireland, servicing NISA, Russell’s, Costcutter, independent stores and family-owned businesses.
Elizabeth Adair, Ireland Commercial Manager at Moy Park, explains the benefits of the new partnership; “This is a fantastic opportunity for the Moy Park brand. Working in collaboration with the Pilgrim’s Food Masters direct to store team will give us greater shelf presence and increased distribution across Ireland during our 80th anniversary year.
We offer a wide range of products including our popular Garlic & Herb Kievs, Flamegrilled Chunky Chicken Breast Pieces and many more which are now available to list in stores across Ireland.”
Patrick Donaghy, Senior National Account Manager for Pilgrim’s Food Masters, added: “We are really excited about adding the Moy Park brand to our ROI direct to store offering – distribution of a branded chicken range will really complement the suite of products we already distribute.
We have fantastic relationships with retailers in NI and ROI supplying Denny and other well-known brands and this will further strengthen our offering of leading brands to our customers”.
