Innovative Carol’s Stock Market now trading in London
Food NI member Carol’s Stock Market, the only producer of home-made, all natural stock and beef bone broth available in Ireland, has won its first business in London.
The company, which is based in Derry, is now supplying its healthy natural products – beef, chicken and vegetable stock and beef bone broth – to Dugard and Daughters, one of the best known butchery and larder businesses in south London. The retailer has two outlets in the area, at Herne Hill and Earlsfield.
Carol Banahan, who founded Carol’s Stock Market in 2016 to develop a range of natural stock products and has since expanded the portfolio to include a unique beef bone broth, says: “I was thrilled when Dugard & Daughters approached me and expressed an interest in stocking my products. The popular independent retailer had heard about the success of the stock and broth and was keen to include these in both shops.
“This new business is a tremendous platform for me in a marketplace with huge potential from my natural and healthy products. And it’s great to have such a quality conscious food business on board. Dugard and Daughters is passionate about quality, outstandingly tasty and healthy food, a passion I share,” adds Mrs Banahan.
“I take quality, local ingredients and slowly simmer for hours to make traditional beef, chicken, and vegetable stock that is both nutrient-rich and full of flavour. My stock is the perfect foundation ingredient for healthy, home-cooked meals,” she continues. “The beef bone broth is also packed with nutritious protein.”
The order in London follows an extensive rebranding of the company by Mrs Banahan, who previously worked as a stock trader on Canada’s financial market before returning to Ireland to turn her passion for healthy food into a small business.
The rebranding is an integral part of a significant investment by Mrs Banahan in the enterprise and includes a new purpose-built manufacturing operation in Derry. Carol’s Stock Market has also won a number of major awards, including an Irish National Food Award, for its products.
“I continue to have full control over production and am therefore able to cook my stocks for longer periods of time to improve flavour and nutrition,” she explains.
“My objective is making this investment in facilities, products and a smart new branding is to position my stocks and beef bone broth in all my target markets as the super-premium products they are,” she adds.
