White’s wins business in Scotland
White’s Oats, Northern Ireland’s oat miller and leading porridge producer, has been awarded a new contract to supply Tesco’s Scottish stores with its award winning cereal products. The business in Scotland follows the continuing success of the company’s range of products in Northern Ireland.
Based in Tandragee in county Armagh, White’s has enjoyed significant sales growth following major investment in new product development and packaging re-design of its range of oat-based cereals, reinforcing its market leading position in Northern Ireland. The company was awarded the Chartered Institute of Marketing (Ireland) Food & Drink Award 2015 for its marketing campaign in 2015.
“The White’s Oats brand is testament to the strength of the Northern Irish food sector and a great example of a local company that Tesco is honoured to support. White’s has been part of the Tesco Northern Ireland success story since we first opened our doors in Belfast in 1996 and it is really rewarding to see them develop their business with this contract to supply our stores in Scotland,” says Sean Largey, Tesco Northern Ireland commercial manager.
Stuart Best, White’s business development manager, adds: “At White’s we are really delighted to have been given the opportunity to develop our business with Tesco in both Ireland and Scotland. With increased availability in Scotland, we look forward to growing our business by meeting the needs of Tesco shoppers.
“We are focused on developing and bringing to market nutritionally balanced oat cereals which taste good and allow consumers to pursue healthy active lifestyles whatever their needs- it’s a sector that we are committed to championing.”
White’s celebrates the 175th anniversary this year and has developed an extensive range of porridge, granola and toasted oat snack products which are now sold throughout the UK as well as the Republic of Ireland and to international markets including the US, Asia and the Middle East.
White’s Oats is a market leading and award winning brand based in Tandragee, Co. Armagh since 1841. It employs over 50 staff at its site in Tandragee. White’s has worked hard at forging alliances with local oat farmers who grow to exacting standards. A subsidiary of the Fane Valley Co-operative Society Ltd, White’s produces a wide range of porridge oats and oat based breakfast cereals for retail, food service and the ingredients sector of the food market.
