Mash Direct Win ‘Irish Food Oscar’ in Dublin for “Exceptionally Superb” Vegetable Burgers
Last night local Comber food business, Mash Direct, picked up the Irish Quality Food Award for their Vegetable Burgers at a glitzy ceremony in Mansion House, Dublin. In its fourth year the Irish Quality Food and Drink Awards were held at a dazzling ceremony in the Mansion House, Dublin on the 8th September, hosted by Ballymaloe Celebrity Chef and cookery author Rachel Allen.
The Irish Quality Food Award Judges were extremely complementary about the Mash Direct Vegetable Burgers, saying they are “Perfectly balanced. Lovely flavours which dance on the palate. Cabbage is so mild, carrot is perfect, parsnip perfect too and pepper enhances the flavour. Packaging is very good. This is an exceptionally superb product” and “The idea is smashing to get kids eating more veg. I liked it and I would certainly look out for it in the supermarket. Very well done”.
This is not the first time in which Mash Direct’s Vegetable Burgers have been recognised after winning The Grocer New Product Award in London in 2015 and collecting a silver award in the Free From Food Awards Ireland 2016.
On collecting the award, Tracy Hamilton, Director, said “We are delighted to have won our first ever Irish Quality Food Award for our Vegetable Burgers. We are extremely proud to have won this award, as we were up against such excellent competition from major retailers and brands such as Mr. Crumb. As a Northern Irish company growing our brand in Ireland, being recognised for this award gives our team great encouragement to continue our success in Ireland. It is a real testament to the hard work that the whole team puts in every day.”
Organised by Metropolis Business Media, group publisher Helen Lyons commented, “The Irish Quality Food and Drink Awards have become a major part of the Irish food calendar. Once again we received a huge number of entries, and spent three weeks testing and judging the most delicious products. We had another wonderful night celebrating the success of our winners – huge congratulations to everyone.”
Mash Direct are also looking ahead to the prestigious Food and Drink Federation Awards 2016 at the end of September, held in Barbican, London. Where they have been shortlisted for Regional Growth Business of the Year.
